Have you ever heard the phrase, "Be ready, so you don't have to get read"?... That's what this article is about. If you haven't began to consider your mobile marketing strategy apart from your companies overall digital strategy, now is definitely the time to start.
Google controls the online search space. Just one change in Google’s algorithm can change the eCommerce and online marketing landscape completely. For instance, when Google released the Penguin and Panda updates to it’s algorithm (back in the day), it spelled pandemonium for many eCommerce retailers. A store that was once found on the first page of Google Search Engine Results Pages (SERPs), could find itself lost in the depths of any given set of SERPs. As you can imagine, business owners were in a tizzy. However, since then we’ve learned to keep tabs on what is important to Google and to be prepared.
With that said, if you’ve been paying attention, you know that Google seems to be obsessed with a new concept, that the Googlers call #micromoments. A micro-moments is any given moment for which a prospective customer is looking to solve a problem on their mobile device. This phenomenon is particularly important to marketers not only because it’s important to Google, but also because mobile is becoming the most efficient way to reach prospects. Micro-moments provide an opportunity for brands to become more than just a product or brand. Through micro-moments brands can become a valued resource. Think of these instances not only as an opportunity to sell a product or service, but alsoan opportunity to be there for your customer in a moment of need or even despair. The appropriate content may be a tutorial or other educational content, or it could be your product just in the nick of time. Whatever it is, be there with the right message at the right time and you will be well on your way to building your empire.
Check the infographic below to get a better understanding of why marketers should be keenly aware of micro-moments.