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Redefining Success as a Mompreneur: How to Set Goals That Reflect Your True Priorities


Success. It’s a word that carries so much weight, especially for mompreneurs. The traditional narrative often ties success to hustle culture—long hours, perfect Instagram posts, immaculate homes, and kids eating organic, homemade meals. But what if we redefined success to align with what truly matters to us?


In a recent interview with Rachell Dumas, a resilient mompreneur who has overcome incredible personal adversity, she shared her wisdom on pivoting and shifting perspectives. Her words were a powerful reminder: “After overcoming such loss and trauma, why worry about if I’m making homemade meals? What is the end goal? Did the kids eat? Then even if it was takeout, the goal was accomplished.”


This grounded approach is a lesson for every mompreneur. We don’t need to check every societal box to be successful. Instead, we need to set goals that reflect our personal values, family needs, and entrepreneurial dreams. Here’s how:


1. Define What Success Means to You

Ask yourself:


  • What are my priorities as a mom?

  • What are my aspirations as an entrepreneur?

  • What do I value most in this season of life?


Success might look like hitting a revenue goal, having a peaceful dinner with your family, or simply getting through a challenging week with grace. Your version of success doesn’t need to fit someone else’s mold—it just needs to fit you.


2. Align Goals with Your True Priorities

Once you’ve defined success, align your goals accordingly. For instance:


  • Family First: If family time is your top priority, set boundaries around work hours. Prioritize activities like bedtime stories or weekend outings over late-night emails.

  • Business Growth: If growing your business is a key focus, identify strategies that fit into your available time, like leveraging automation or outsourcing.

  • Personal Well-Being: Don’t forget to include self-care. A well-rested, mentally healthy mompreneur is better equipped to handle the demands of both family and business.


3. Let Go of Perfectionism

Rachell’s perspective on mom guilt is a crucial takeaway. As moms, we’re often bombarded with social expectations, but trying to “do it all” perfectly is a surefire path to burnout.

Instead of striving for perfection, focus on progress. Celebrate the small wins:


  • Made it through the day without losing your cool? That’s a win.

  • Delivered a project to a client, even if the laundry is still piled up? Another win.

  • Ordered takeout because you were too tired to cook? Huge win—your family is fed.


Success doesn’t come from doing everything perfectly; it comes from doing what matters with intention.


4. Learn to Pivot

Life is unpredictable, and as moms, we’re used to juggling curveballs. Whether it’s a sick kid, a business setback, or an unexpected life event, being able to pivot is key.


Rachell’s story reminds us that flexibility and resilience are superpowers. When things don’t go as planned, ask yourself:


  • What’s the new priority?

  • How can I adapt to meet this moment with grace?


5. Celebrate Small Wins

As mompreneurs, we sometimes focus on what we didn’t accomplish. It’s time to flip the script. Recognize and celebrate your progress, no matter how small.


  • Did you spend 15 uninterrupted minutes with your child today? Amazing.

  • Did you finally launch that email campaign you’ve been working on? Fantastic.

  • Did you take a moment to rest? Vital.


Every small win adds up to a bigger picture of success.


6. Embrace What Works for You

The ultimate key to redefining success is recognizing that it’s deeply personal. What works for someone else might not work for you—and that’s okay.


Whether it’s delegating tasks, simplifying your schedule, or embracing a messy yet meaningful day, remember that you’re the architect of your own success story.


Final Thoughts: Moving Toward What Matters

As mompreneurs, the pressures we face can feel overwhelming. But when we redefine success on our own terms, we gain the freedom to focus on what truly matters.


So, let go of perfectionism. Celebrate the small wins. And most importantly, set goals that reflect the life you want to live—not the life others expect you to have.


Because at the end of the day, success isn’t about checking off society’s boxes. It’s about creating a life that feels whole, meaningful, and uniquely yours.


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