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Navigating Networking with Strength and Authenticity




Navigating networking can be challenging for introverted mompreneurs, who often struggle with the expectations of conventional networking practices that may feel overwhelming or unnatural. Instead of viewing networking as an obstacle, introverted mompreneurs can turn it into an opportunity for growth by aligning it with their natural inclinations and reframing the solution.


As a fellow introverted mompreneur, I, too, felt challenged with networking as a new business owner. The idea of engaging in small talk, navigating crowded events, and self-promotion to strangers felt daunting, and quite frankly, it was something I didn't want to do. However, recognizing the crucial role networking plays for new business owners, I knew I had to find a solution. Understanding the root of my discomfort with networking allowed me to get clear on what was holding me back and reframe my approach to the obstacle.


The key to overcoming networking challenges lies in asking "why." Instead of dismissing networking as inherently uncomfortable, through introspection, I was able to reveal that my discomfort stemmed not from a dislike for people but from an aversion to unproductive small talk. With this insight, I began to envision an alternative approach that aligned with how I prefer to interact with people and allowed me to create more meaningful connections.


Reframing the solution is a method of problem-solving that focuses on creating a solution tailored specifically for each person. It involves developing strategies to fit your unique strengths and desires. In my networking example, I decided to show genuine interest in every person I met rather than solely focusing on business opportunities. Engaging in meaningful conversations that went beyond the surface made networking more enjoyable for me and set the stage for authentic and lasting connections.


Another example of reframing the solution and leaning into your personal strengths could be rethinking the networking process completely. Instead of forcing themselves to attend networking events, an introverted mompreneur might leverage their strength by initiating conversations through thoughtfully crafted emails or participating in online forums where they can express themselves more comfortably.


As a mompreneur, I've found that embracing discomfort as an inherent aspect of the journey parallels the challenges of raising a child. Nurturing both a new business and a growing child demands patience, adaptability, and a readiness to learn. Through the experience of motherhood and business ownership, you not only acquire new skills and strengths but also gain the insight that, with the right mindset and the right approach, nothing is impossible. By aligning networking with my natural tendencies, I discovered new strengths that positively contributed to my entrepreneurial journey.


Actionable Strategies for Introverted Mompreneurs:

  1. Identify Your Strengths: Recognize and embrace your strengths as an introverted mompreneur. Whether it's excellent listening skills, a talent for writing, or a deep passion for a particular subject, leverage these strengths to your advantage.

  2. Quality Over Quantity: Instead of attending multiple events, focus on a select few where you can engage in more meaningful conversations. Quality interactions often lead to more valuable connections than a myriad of superficial ones.

  3. Networking Through Shared Interests: Attend events or join groups related to your interests. This provides a natural context for conversation and can make networking feel less forced.

  4. Set Realistic Goals: Instead of aiming to meet a certain number of people, set realistic and achievable goals for each networking opportunity. This could be initiating one meaningful conversation or following up with a new contact after the event.


Networking for introverted mompreneurs doesn't have to be a painful experience. By reframing the solution and aligning networking strategies with your natural inclinations, you can transform it into a fulfilling and enriching aspect of your entrepreneurial journey. Embrace your introverted strengths, focus on meaningful connections, and watch as networking becomes a source of growth rather than a challenge to overcome.


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