MARKETING

whatever you create, create value

So here's the deal. You only need one funnel. I know "funnels" are a popular marketing system that business/marketing "coaches" and consultants are teaching these days. However, honestly, it's gotten really confusing and unnecessary. Most of what they are teaching are...

The thought of “Big Data” or “Data Analysis” can be overwhelming. However, using data to make more informed marketing decisions does not have to be hard. The use of data in your marketing is the difference between increased ROI and financial waste. 

Start with the data...

When I graduated from college I got a cool little corporate job at one of the larger ad agencies in town. I always say that the experience I gained at my first gig was priceless. I truly learned the fundamentals of servicing clients and driving a project from initiatio...

Have you ever heard the phrase, "Be ready, so you don't have to get read"?... That's what this article is about. If you haven't began to consider your mobile marketing strategy apart from your companies overall digital strategy, now is definitely the time to start.

Goog...

Given the vast reach and generally high engagement among its users, all marketers should be active on Facebook, not only because the reach is insurmountable, but also because it is the most cost effective method for getting your brand to the masses. Additionally, Faceb...

As an entrepreneur the concept of scaling your business is like hitting the lottery. Except the chances of scaling is much more probable with perseverance and hard work. Two key concepts entrepreneurs must master in order to scale is understanding customer personas and...

Let me be clear - marketing takes a significant time investment. It is not something that you can just set and forget. Online marketing channels have made mass marketing more accessible to small businesses through pay-per-click models and automation platforms that seem...

So, clearly, most small businesses don’t have $20 million advertising budgets. But therein lies the beauty of digital marketing, it allows small budgets to play in the same space as big budgets -- you don’t need $20 million budgets.

Below, I’ve outlined a proven approach on how to set marketing objectives. I use this approach when working with large corporations as well as small businesses. Follow this framework to establish alignment with your overall business objectives and key stakeholders in y...

It's that time of year again, #LaborDaySales (because everything has a hashtag these days). Every consumer is chomping at the bit in expectation of the abundant money saving opportunities. And just about every retailer, e-tailer and service provider are finalizing...

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© 2017 by Tiana Starks.

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